What is the role of terroir in differentiating the characteristics of whisky, similar to its influence in wine, and how do distillers utilize this concept in their marketing and production?

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19 hours, 14 minutes ago in Beer, Wine & Whisky - Other

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What is the role of terroir in differentiating the characteristics of whisky, similar to its influence in wine, and how do distillers utilize this concept in their marketing and production?